IWCO Direct is installing a Komori Lithrone (GL640C) press for promotional plastic and paper cards, including gift and loyalty cards.   IWCO Direct provides marketing and creative strategies for using direct mail as part of an integrated marketing campaign to acquire new customers and retain existing ones. The inclusion of a personalized plastic card in a mail piece helps highlight more personal and relevant offers that are proven to increase return on marketing investment (ROMI).   The Komo...